Rosemarie Louie's passion for beautiful objects started in her childhood. One day, while skipping down the street, she found a sparkly stone that had dropped out of a ring. Years later, Rosemarie would experience the frustration of not being able to find that special piece of jewellery to complete an outfit. She went to store after store, and experienced a sense of déjà vu. Didn't she just see something just like it at the last store, and the store before that, and so on?

Rosemarie didn't want something that was generic or mass produced. She was looking for something that was fresh, edgy, fun, and personal, with an artisanal touch. She decided to make her own jewellery. Working out of her bedroom, Rosemarie pulled many an all nighter, stripping designs down to the bare essentials, then adding details in the most unexpected ways. Every creation was an adventure. She realized her dreams using sterling silver, Swarovski crystals, semi-precious stones and freshwater pearls.

Every creation told a story, and was named after the inspiration behind its creation. Which infused it with personality, making it unique and memorable. Jewellery as an expression of who she is, and not just an accessory. Rosemarie received compliments on her jewellery, and was often approached by people who asked her where they could buy the jewellery she was wearing.

Rosemarie decided to share her vision of beauty with the world, and help end the frustration of those who dream of something different, those who dare to be different ... artisanal jewellery that captures and reflects personal style. Beauty brings pleasure to the world. Rosemarie's goal is to create wearable art that would make her heart skip a beat, an object of beauty that is treasured, worn over and over again, and would one day become a beloved heirloom.